Plant-based JUST Egg will be launching in selected Walmart stores across the US.
The product, which is made from mung beans, was created to 'to scramble and taste just like eggs' - but with a lower environmental footprint. It is currently available from some eateries and retailers in the US, Hong Kong, and China.
JUST has confirmed to Plant Based News that the company has now sold the equivalent of 10 million eggs - and that soon, more people will be able to find the product. The exact launch date has not yet been revealed.
JUST Inc CEO Josh Tetrick spoke about the upcoming launch on FOX Business Network's 'Bulls & Bears' segment.
"I'm really proud to announce that we're going to be bringing JUST Egg to Walmart, which is the biggest retailer in the world," he said. "Much more than a vegan thing, this is a mainstream thing."
Health and sustainability
Describing the product, he said: "I think an important thing that gets missed in this new type of product is the health. I think it's really important that it's not just healthy, but that it's healthier than what's currently existing.
"So for us, if you take the breakfast sandwich version of what we have, it's about 20 percent more protein than a conventional egg, it's about 65 percent less saturated fat, it's free of cholesterol. From a sustainability perspective, it uses less land, and uses less water."
Tetrick added that the company's goal is to become the most cost-effective egg and protein. He said the average of an egg is about 8c, while JUST's alternative currently comes in at 22c. JUST's goal within the next two to three years is to bring that down to 5c.