It bleeds like a burger...and it tastes like a burger...but this isn't your standard burger.
Impossible foods has been hitting headlines across the world for its high tech plant-based burger - and now it has become more accessible.
Plant-based food aficionados can now pick up an Impossible Burger at all branches of Hopdoddy in Texas.
With a price point of $14, consumers can pick up the burger served with green leaf lettuce, white onion, tomatoes and Hopdoddy's signature 'Sassy Sauce' While it comes served on a brioche bun with cheese, drop the cheese and swap the bun out for whole wheat, and it is entirely vegan.
The burger, which was brought to market in 2016, was created by Stanford University biochemistry professor emeritus Dr. Patrick Brown. It is made from wheat and potato proteins (said to give the patty its meaty 'heft'), coconut oil, and heme.
This substance - which is found in the human body transporting oxygen in the blood - is what gives the burger its red colour and makes it 'bleed'.
There are a few benefits to opting for this over a traditional beef burger. Not only is it healthier and kinder to animals, but it has eco-credentials too.
According to Impossible Foods, choosing its burger over a beef quarter pounder saves greenhouse gases equivalent to driving 18 miles, the same amount of water you would use in a 10 minute shower and 75 square feet of land.
Speaking about the partnership, Jeff Chandler, CEO of Hopdoddy Burger Bar, said "We are proud to partner with a brand that aligns perfectly with the pillars that Hopdoddy was founded on: a unique and honest product made the right way, with the freshest and best available ingredients.
"These pillars allow us to serve the highest quality burger in terms of flavor, health and sustainability. Impossible Burger exceeds our highest standards and makes a great addition to our menu and our brand — and we’re excited to share it with Texas’ Hopdoddy fanatics."