Expert Brands McDonald's PLT Burger 'The First Step In Plant-Based Global Domination'

'McDonald's has a global footprint and distribution capabilities to launch plant-based meat in many global markets'
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The PLT will be trialed at 28 Southwestern Ontario outlets from September 30 (Photo: PBN)

The PLT will be trialed at 28 Southwestern Ontario outlets from September 30 (Photo: PBN)

McDonald's has announced it will be trialing a veggie burger in Canada - a move branded as 'the first step in plant-based global domination' according to an expert.

The fast-food chain's sandwich, dubbed the P.L.T, features the Beyond Meat patty, as well as lettuce, tomato, onion, pickles, cheddar cheese, mustard, ketchup, and mayo-style sauce on a sesame bun.

Executive Director of The Good Food Institute, Bruce Friedrich, has described the launch as a 'massive milestone'.

'Plant-based meat is here to stay'

In a statement sent to Plant Based News, Friedrich said: "It's a clear sign that meat made from plants is now mainstream. Our hope is that the Canadian plant-based meat test will soon lead to a launch of the Beyond Burger at McDonald's in the US.

"The Impossible Whopper has proved that plant-based meat is here to stay and is poised for explosive growth. If McDonald's Beyond Meat test in Canada is successful and the plant-based burger is rolled out across its North American restaurants, that will be the final sign that plant-based meat is poised for global domination.

"McDonald's has a global footprint and distribution capabilities to launch plant-based meat in many global markets. It's clear the winds of change are blowing with increasing intensity and pushing us toward a bright future where delicious and affordable plant-based meat is accessible to everyone."

McDonald's has announced the P.L.T will be cooked on the same grill as other burgers, meat-based products, and eggs - causing controversy amongst vegans.

The P.L.T. will be priced at $6.49 CAD plus tax