Plant-based Christmas food sales have reached 'record levels' this year - as more shoppers are seeking 'healthier and ethical alternatives'.
Supermarket chain Sainsbury's says research shows more than two in five households plan to serve meat-free food during the festive period.
The retailer's vegan Pups In Blankets are particularly popular - with one being sold for every four of its meat version.
According to The Times, Frankie Campbell, the retailer's meat-free buyer noted plant-based centerpieces are also gaining popularity.
"We are offering 100 percent more vegan products this Christmas compared to last," Campbell said.
"All our produce has been expertly crafted with taste and quality in mind."
Festive food sales at Waitrose have also surged by 40 percent, stating that it is anticipating this Christmas will 'be the biggest ever for vegan food'.
New data released by The Vegan Society shows almost a quarter of Brits (24 percent) will be catering to vegans and vegetarians this Christmas - with 8 percent saying they will be trying a meat-free Christmas for the first time.