Plant-based brand Fenn Foods is set to launch a carbon-neutral beef alternative dubbed 'veef'.
The Australian company, which is owned by award-winning chef and vegan advocate Alejandro Cancino, has partnered with carbon reduction institute Noco2.
'Great meat replacements'
Speaking to Inside FMCG, Cancino said: "With Veef, our aim is to come up with great meat replacements, the focus in this case is not what we used, but how to bring a replacement that is delicious and more sustainable."
"[Notco] then assists us in becoming carbon neutral by offsetting the [carbon emissions] by investing in renewable energies and other projects."
Cancino added that, personally, he would rather label food with its environmental 'impact on the planet' opposed to a 'health rating'.
On its website, Fenn Foods says the environmentally-friendly beef alternative will debut 'soon' - but has yet to confirm an official release date.
The product will be made in Australia and contain 'at least' 68 percent Australian ingredients. It is labeled as being free-from GMOs, MSG, hormones, and gluten.
You can shop on Fenn Foods' website here