Pizza Pizza Welcomes Vegan Meat To Its Menu

The pizza chain has added plant-based protein in response to the 'growth in consumers identifying as vegan or vegetarian'
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The Super Plant Pizza is available nationwide (Photos: Pizza Pizza)

Canadian pizza chain, Pizza Pizza, has welcomed a vegan pepperoni and chorizo crumbles to all its traditional restaurants across the country.

The eatery, which already offers dairy-free cheese, has introduced the meat alternatives in partnership with Yves Veggie Cuisine and Field Roast Grain Meat Co.

Pizza Pizza's 'Super Plant Pizza' features both plant-based meats, vegan 'cheeze', and is available on any crust, including the brand's new Cauliflower Crust.

'An exciting moment'

"The pizza landscape in Canada is continuously evolving and we have always been an innovation leader at the forefront," said Paul Goddard, CEO of Pizza Pizza.

"The launch of the Super Plant Pizza with our plant-based protein options is an exciting moment in our brand history and one that we are very proud of. We will continue to create flexible options to suit all dietary preferences as we look to the future."

Responding to customers' 'ever-changing needs'

Alyssa Huggins, Vice President, Marketing, Pizza Pizza, said: "Most people personalize their pizza and consumers want options; that's something we've continually offered consumers, putting quality and great taste at the forefront of introducing new options.

"With the launch of the Super Plant Pizza and the plant-based protein options we are responding to our customers' ever-changing needs, namely the flexitarian movement, but also growth in consumers identifying as vegan or vegetarian."