Restaurant chain Pieminister has added a festive vegan pie, dubbed Good Elf, featuring plant-based turkey, cranberry, port, and thyme to its menu.
The pie, which has received accreditation from the Vegan Society, is also available at supermarkets including Waitrose and Ocado.
In restaurants across the UK, Good Elf is priced at £5.95 and comes with vegan gravy. It is retailed at £3.70 online (or two for £6).
"Last year saw our very first vegan Christmas pie and this year we're giving you another plant-based pie to feast on," the award-winning company's website states.
"It's a golden parcel of plant-based perfection."
Earlier this year, pastry giant Fray Bentos was award Best Vegan Pie for its Vegan Steak And Kidney Bean Pie by animal-rights charity PETA.
"Growing concerns about health, the environment, and animal suffering are driving more and more people to choose vegan options," PETA Director of Vegan Corporate Projects, Dawn Carr, said in a statement sent to Plant Based News.
"The forward-thinking businesses we've honored this year have all responded to the booming demand with delicious, plant-based foods that appeal to vegans and meat-eaters alike."