Nearly 30,000 people have signed a petition urging pizza chain Papa John's to add vegan cheese to its menu.
The petition, which was set up by animal rights organization Animal Aid and vegan blogging and news website Vegan Food UK, warns Papa John's that it risks losing ground to competitors as demand for vegan food skyrockets.
"Veganism is continuing to grow, mainly out of an increasing concern for animal welfare and the environment," Animal Aid Campaign Manager, Tod Bradbury, said in a statement sent to Plant Based News.
"As such, companies need to take heed of such trends and introduce more vegan options, or face being left behind.
"Papa John's is one of the only major pizza chain to not offer a vegan cheese alternative, despite being very vegan friendly with their bases and sauces. It is time for them to up their vegan game, and it has never been a better time to do it."
"We are thrilled to see how many signatures the petition has gathered so far," Vegan Food - UK Co-Founder, Liam Day, added.
"It is clear that there is a huge demand for vegan cheese on pizzas at Papa John's, and it is time for the company to supply the growing demand for plant-based foods."
In previous correspondence with Animal Aid, Papa John's has said it is, 'reviewing options that would answer the needs of vegans to [its] menu'.
You can sign the petition here