Popular restaurant chain TGI Fridays will be launching the plant-based Beyond Burger at restaurants in the Greater Boston area this week.
The Beyond Burger is the flagship product of California-based Beyond Meat, a Bill Gates-backed company which aims to 'build' meat replacements entirely from plants. The Beyond Burger contains 20g of protein and no GMOs, soy, or gluten.
With more than 470 restaurants nationwide, TGI Fridays is the largest restaurant brand to partner with Beyond Meat.
According to a spokesperson: "The Beyond Burger will be featured on the menu as an eight-week test item and will feature a 6-oz. patty – 2 oz. more than the brand’s standard patty – to appeal to heartier appetites.
"TGI Fridays will also offer The Beyond Burger patty as a substitution option for any of their existing Burger Bar concepts to deliver a variety of better-for-you-options for both traditionalists and more adventurous eaters.
"TGI Fridays has seen a 15 percent increase in burger sales since first introducing the Burger Bar – a revamped lineup of burgers."
Ethan Brown, CEO and Founder of Beyond Meat, added: "TGI Fridays is a staple in the American dining landscape, and we are thrilled they are bringing The Beyond Burger to their customers.
"From the onset, The Beyond Burger has been about delivering delicious, satiating, center-of-the-plate protein for the entire family to enjoy. I’m elated to see this vision come to fruition with TGI Fridays."
Now through October, TGI Fridays guests in Dartmouth, Mansfield, Attleboro, Providence, Seekonk and Taunton will be the first to try The Beyond Burger, with a national rollout date expected in early 2018.