The release of a vegan Nike shoe in a store in Virginia was canceled this week after hundreds of people swarmed the outlet and police had to be called to deal with the crowds.
More than 500 people queued to attend the release of the popular limited-edition shoe, which was designed by vegan Virginia native Sean Wotherspoon.
The scheduled release of the animal-free sneaker - known as the Airmax 97-one - even saw some fans camping outside for several days.
Wotherspoon won Nike's inaugural Vote Forward contest earlier this year, in which the public voted on 12 re-invented styles of the brand's classic Air Max shoe.
The footwear item features a velour interior and a multi-colored corduroy exterior.
The Richmond store is set to post another release date on social media.
The shoe will be released globally in March.