A new plant-based yogurt made from pili nuts has rolled out in just under 500 stores in northeast America - with plans of expanding to the west coast in the coming months.
Lavva - which has a clean ingredients list and no added sugar - launched in grocers including Whole Foods, Wegmans, The Fresh Market, Giant, and Stop & Shop.
The yogurt comes in five flavors: original, blueberry, strawberry, raspberry, and pineapple.
Lavva is one of the first companies to incorporate the magnesium-packed pili nuts into a packaged food.
Lavva original has no gums, stabilizers, flavors, added sugars, or high intensity sweeteners.
Instead, it uses coconut water, organic coconut cream, plantains, pili nuts, organic coconut powder, organic cassava root powder, organic lime juice, Himalayan salt, and live vegan probiotic cultures.
Nicki Briggs, Chief Marketing Officer at Lavva describes the product: "Lavva spoons like a yogurt - although it's not quite as thick as a strained yogurt - and it has a really delicious taste, but a familiar texture.
"You are getting creaminess and satiety without it being too loose or too thick, as I think oftentimes there can be a fatigue with really thick yogurts for consumers," she told industry outlet Food Navigator.
Briggs highlighted that consumers are 'hungry' for animal-free products.
"Retailers are seeing a hunger for plant-based products, and Lavva is truly differentiated in terms of taste and texture, it's not just another almond, soy, or cashew yogurt.
"Consumers are looking for a cleaner label, gut health benefits, and lower sugar, and we can deliver on all three."