One in 12 parents are raising their children on a plant-based diet, according to a new poll.
The study claims 'health benefits' is the most commonly cited reason behind the choice to ditch animal products - with 61 percent respondents opting for that answer.
Around 35 percent said it is for ethical reasons around animal welfare.
All parents raising their children on a plant-based diet said they were vegan themselves.
The polling was carried out by www.vouchercodespro.co.uk in response to an increase in the number of searches on-site for discounts relating to vegan and vegetarian products.
Researchers quizzed almost 2,200 UK parents with children aged from birth to 12.
'Higher than expected'
George Charles, Spokesperson for VoucherCodesPro, told PBN: "With Veganuary in full swing and so many people searching for vegan and vegetarian-related discounts on our site, we wanted to find out if any parents were raising their children on these meat free and vegan diets.
"The figures were higher than we expected and I personally was shocked to find that, for the most part, it’s the parent’s decision rather than the child’s.
"Before considering changing your child’s diet, you should ensure that you’re aware of the foods they need to eat to get the nutrition that they need; because eliminating meat and animal produce from their diet will mean you need to give them their protein and such like in a different way."
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