Nestlé's Plant-Based 'Awesome Burger' To Launch In Costco

Makers of the patty describe it as having 'a delicious, grilled beefy flavor, great texture, and juiciness'
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The Awesome Burger made by Sweet Earth (owned by Nestlé)

The Awesome Burger made by Sweet Earth (owned by Nestlé)

Nestlé's plant-based Awesome Burger will launch in Costco stores in Texas and the Midwest from next month, according to reports.

The burger was created by veggie brand Sweet Earth Foods, which was acquired by Nestlé in 2017.

The patties, which are made from U.S.-sourced yellow pea protein and contain 26g of protein each, will retail for $10.79 for a six-pack.

Awesome burger

Speaking about the patty, Kelly Swette, CEO of Sweet Earth Foods, said: "The Sweet Earth Awesome Burger has a delicious, grilled beefy flavor, great texture, and juiciness, with the added benefit of plant-based fiber and protein.

"We've been making delicious plant-based proteins for more than eight years, so the Awesome Burger is a natural evolution of our work in this space. We're excited for people to find out why we call it Awesome!"

Wayne England, Head of Nestlé's Food Business, added: "We're proud of our ability to make healthy and sustainable food accessible to everyone through our trusted brands. This includes plant-based food products under our Garden Gourmet range in Europe and the Sweet Earth brand in the U.S."

Nestlé has created plant-based burgers for the European and American markets 

Nestlé has created plant-based burgers for the European and American markets 

Vegans and Nestlé

Although the Awesome Burger is free-from animal products, Nestlé is a brand many vegans boycott due to its chequered history when it comes to various business practices.

These include a major scandal in the 1970s, when many boycotted the conglomerate due to its aggressive promotion of its formula milk over breastmilk to women in developing countries.

Following an internal investigation, Nestlé admitted that forced labor practices were taking place in its supply chain. It has also faced accusations of child labor, unethical water mining, and deforestation among others.