UK Supermarket Morrisons Launches Vegan Mozzarella Sticks

The coconut-based cheese sticks, which are coated in breadcrumbs, were created by the retailer after research revealed that cheese is the animal-product that vegans miss the most
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Morrisons vegan mozzarella sticks

The new vegan mozzarella sticks (Photo: Supplied)

Major UK supermarket Morrisons has launched its own line of vegan mozzarella sticks.

According to the retailer, which has almost 500 stores, research has revealed that cheese is the food vegans miss the most.

This inspired the store to create its V Taste No-Moozarella Sticks, which are made from a mixture of coconut oil and potato starch, coated in a crispy parsley breadcrumb.

Vegan mozzarella sticks

"We know a lot of our vegan customers really miss cheese and that their options are often limited at family buffets,"Morrisons Party Food Buyer, Oliver Smith, said in a statement sent to Plant Based News.

"[This] is why we've taken a classic cheesy party food that everyone knows and loves and made it vegan."

Vegan Morrisons

Last year, the store launched its own range of vegan products called V Taste, which features more than 10 products, includes two flavors of vegan cupcakes - red velvet and chocolate - as well as a number of savory dishes.

These include Lentil Hotpot, 3 Bean Chilli Non Carne, and Vegetarian Quarter Pounders, among others. All items are priced between £1 and £3.

Vegan logo

Announcing the range, Morrisons said: "Our NEW Vegan Range, V Taste, has landed in store.

"Choose from a selection of totally #vegan ready meals to try at home. In store look out for the vegan logo on hundreds of our products."

The supermarket joins other major retailers including Tesco, Sainsbury's, and Waitrose which have all added numerous vegan products to their shelves.

Sold in packs of eight, the No-Moozarella Sticks are available now in the majority of Morrisons stores. They cost £2.50.