Major Veggie Brand MorningStar Farms To Go 100% Vegan By 2021

The company, which has just launched its new 'Vegan Cheezeburger', has already transitioned around half its range, with more to follow throughout this year and beyond
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Vegan burger from MorningStar Farms

The company makes a range of meat alternative products (Photo: Instagram/MorningStar Farms)

A major vegetarian food brand owned by global food giant Kellogg's is set to ditch all animal products and go vegan by 2021.

MorningStar Farms, which makes a range of meat alternatives including burgers, sausages, and nuggets, says 50 percent of its portfolio has already been transitioned, with a further 15 percent to follow by the end of 2019.

The company, which says the move will eventually save 300 million eggwhites per year, will launch its newest plant-based product, the MorningStar Farms® Cheezeburger, at Expo West on March 7.

'Vegan opportunity'

"This is a very exciting opportunity for us – by making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate," Mel Cash, Head of Global Marketing, Plant Based Protein at Kellogg Company, said in a statement.

"This will also help us further our commitment to a greener world by helping to reduce the water waste, land usage, and carbon emissions associated with egg production."

'Huge win for the planet'

"MorningStar Farms' decision to make their entire product portfolio 100 percent plant-based is a huge win for both consumers and the planet," added Bruce Friedrich, Co-Founder and Executive Director of The Good Food Institute.

"MorningStar Farms continues to raise the bar for making delicious plant-based meat accessible to everyone. We commend their leadership and are thrilled to partner with them on this important, forward-thinking commitment."