Impossible Foods CEO Patrick Brown has said the meat industry will be obsolete in 15 years, describing the 'transformation' to plant-based products as 'inevitable'.
Brown, whose company recently won a legal battle against Nestlé due to the name of its plant-based burger, made the comment in a recent interview with CNBC's Jim Cramer.
'A clear winner'
"From a nutritional standpoint, our products match the protein quality and content of the animal products that they replace... Ours is a clear winner from a health and nutrition standpoint," Brown said.
"This is why I think people are increasingly aware plant-based products are going to completely replace the animal-based products in the food world within the next 15 years. That's our mission. That transformation is inevitable."
Vegan and cultured meat
According to a report by global consultancy AT Kearney, a staggering 60 percent of the meat consumed in 2040 will not come from dead animals.
The report predicts that 35 percent of meat will be lab-cultured and 25 percent will be vegan alternatives.
AT Kearney predicts that cultured meat will become more popular than meat alternatives in the long run, because of its ability to mimic conventional meat more closely - though it does concede there are likely to be regulatory issues in the short term.