Meat Company Launches Vegan Jerky, Calling Animal Agriculture ‘Inefficient’

Urbani Foods' CEO says the aim is to 'slowly reduce our dependence on meat'
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Noble Jerky is available in four flavours and can be purchased internationally (Photo: Instagram)

Noble Jerky is available in four flavours and can be purchased internationally (Photo: Instagram)

Canadian meat company, Urbani Foods, has created a vegan
jerky - in the hopes of steering consumers away from animal products.

The 50-year-old company's CEO Claudio Urbani made a
statement
about the surprising business move - explaining why Urbani is taking
steps toward edging out the very industry the company was built on.

"Sustainable agriculture means providing healthy food to the
entire population, and the inefficiencies in raising an animal for food mean
that it is not feasible to meet this goal going into the future."

NOBLE Jerky is a tempeh-based product (Photo: Instagram)

NOBLE Jerky is a tempeh-based product (Photo: Instagram)

'Identical' alternatives

Urbani added: "The only way to convince the meat-eating
population, and slowly reduce our dependence on meat, will be to provide
alternatives that are identical in taste and texture, and we think NOBLE jerky
is a step in the right direction."

The 'plant-based superfood' is which Urbani said was 'developed with years of meat expertise' is made from tempeh, and available
in teriyaki, chipotle, sweet BBQ, and original
flavor.

NOBLE Jerky can be purchased
in Canada, the US, and internationally through retailers Amazon, Vegan
Essentials, and MEC.