McDonald's Called Out For 'Slow Adoption' Of Plant-Based Options

'Having a strategy for plant-based is now a business imperative - your customers want it and your competitors are doing it'
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McDonald's received zero points on the GFI's Good Food Restaurant Scorecard  (Photo: McDonalds)

McDonald's received zero points on the GFI's Good Food Restaurant Scorecard  (Photo: McDonalds)

Fast-food giant McDonald's has been called out for its 'slow adoption' of plant-based options, as The Good Food Institute (GFI) released its third annual Good Food Restaurant Scorecard.

The organization also pointed out that 42 of America's 'favorite' food chains were missing a 'huge' market opportunity by not offering any vegan entrées.

McDonald's, KFC, Wendy's, and In-N-Out-Burger were amongst the major eateries to receive zero points (out of 10). While Del Taco (10), Jamba Juice (10), and Panera Bread (9.25) earned a place in the top five.

'A business imperative'

In a statement sent to Plant Based News, The Good Food Institute Foodservice and Supply Chain Manager Zak Weston said: "More top U.S. restaurants are stepping into plant-based or stepping up their existing game to cater to customers looking for more center-of-plate protein variety.

"Having a strategy for plant-based is now a business imperative - your customers want it and your competitors are doing it."

'The tipping point'

While Sara Burnett Vice President at Panera Bread - who recently announced it is committed to turning 50 percent of its menu plant-based, added: "We're at the tipping point where consumers are demanding plant-based foods and the industry is willingly responding with delicious options. 

"This is no longer about a niche customer- it's a major business opportunity."

You can read the GFI's Good Food Restaurant Scorecard here

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