McDonald's has announced it will be trialing a veggie burger featuring the Beyond Meat patty in Canada.
The sandwich, called the P.L.T (plant, lettuce and tomato), will be trialed at 28 Southwestern Ontario outlets from September 30.
The chain has not yet revealed all the ingredients in the burger, but it appears to contain the vegan patty, as well as lettuce, tomato, onion, gherkin, cheese, and mayo on a sesame bun.
"McDonald's has a proud legacy of fun, delicious and craveable food—and now, we're extending that to a test of a juicy, plant-based burger," said Ann Wahlgren, McDonald's Vice President of Global Menu Strategy. "We've been working on our recipe and now we're ready to hear feedback from our customers."
"During this test, we're excited to hear what customers love about the P.L.T. to help our global markets better understand what's best for their customers," said Wahlgren.
"This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations."
The meat-free burger is likely to fiercely divide opinion, due to McDonald's history of mistreating animals.
The League made a video aiming to pressure McDonald's into signing the Better Chicken Commitment - which sets out clear requirements for animals being raised for meat such as banning the use of cages and multi-tier systems.
"Behind closed doors, animals are suffering in unimaginable ways for McDonald's menu items. Chickens are bred to grow so large, so fast, they can hardly walk," said the organization.
"They spend their short, miserable lives in crowded, filthy sheds. Despite thousands of consumers voicing their concerns about this animal cruelty, McDonald's executives have refused to listen.
"It's time they stop ghosting their chicken welfare responsibilities."
The P.L.T. will be priced at $6.49 CAD plus tax.