Food Giant McCain Partners With Plant-Based Startup

The New York startup's vegan chicken nuggets contain 22g of protein, 180 calories, and are cholesterol-free
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Made from texturized pea protein (Photos: Instagram/Nuggs)

Global giant, McCain Foods, has announced its partnership with plant-based startup NUGGS, who has created a vegan alternative to chicken nuggets.

NUGGS' plant-based product is made primarily from texturized pea protein technology enabling the brand to create a 'tender and juicy nugget that is more advanced than an animal-based nugget'.

The meatless nuggets contain 22g of protein (about two times more than animal-based), 180 calories (about 20 percent less than animal-based) and are also cholesterol-free.

NUGGS has received around $7,000,000 in investments from the likes of Neil Parikh, John Malony, and McCain Foods.

"NUGGS is the intersection of food and the internet," Ben Pasternak, the company's founder said. "We set out to make the best nugget period, a chicken nugget simulation is just the baseline."

'An incredible product'

Mauro Pennella, Chief Growth Officer at McCain Foods, said: "At McCain, we believe NUGGS has developed an incredible product that uses plant-based technology to uniquely simulate a high-quality chicken nugget.

"We believe the combination of the NUGGS approach and McCain's production and commercial expertise will accelerate the brand's growth and deliver market scale."

NUGGS' vegan chicken nuggets are available to order online through the brand's website in boxes of 40 - priced at $24 for one box, $29 for two boxes, and $10,000 for 420 boxes.