Marks & Spencer has revealed that it sold one of its new vegan chicken kievs every four minutes during January.
'Super exciting trend'
"With one in four M&S customers choosing a more flexitarian diet this is a super exciting trend that's showing absolutely no signs of slowing down," April Preston, director of product development at M&S, said in a statement sent to Plant Based News when the kievs launched.
"Following on from the successful launch of our Plant Kitchen range earlier this year, we've turned the heat up and challenged ourselves, focusing particularly on turning well-loved products into plant-based versions, looking at alternative plant proteins, experimenting in flavors and celebrating vegetables in all their forms."
'Exceeded our expectations'
Veganuary - which had a record-breaking 400,000 sign-ups this year - has been credited for the major boom in plant-based sales.
“With the link between animal farming and the climate crisis making headlines nearly every day we expected Veganuary 2020 to be the biggest yet, but it exceeded all of our expectations,” said Veganuary spokeswoman Toni Vernelli.
“We applaud everyone who took part and encourage them to continue eating vegan food as often as possible. Together we are making an enormous difference for animals and the planet.”