High-street retailer Marks & Spencer has launched an 'affordable' vegan and cruelty-free skincare line
The Pure collection features 18 products including eye cream, toner, micellar water, face oil, and hydrating serums - prices range from £7-£18.
'Natural, ethical beauty'
"For natural, ethical beauty you can trust, Pure vegan skincare is a natural source that’s truly effective," The company states on its website.
"With brand new formulas, 95 percent of Pure ingredients are derived from the natural world, and all products are made without artificial colors and fragrances.
"Cruelty-free and 100% vegan, Pure vegan skincare is a range that really performs, so you can align your skincare routine with your values."
Vegan shoe line
Along with its extensive plant-based food range, Marks & Spencer also launched an affordable vegan shoe line last year - featuring 350 styles.
The shoes, which include sandals, trainers, boots, and heels, will feature the same vegan logo found on M&S food products. Prices start at under £20.
"After increased customer interest in veganism and a rise in online searches for related products, we decided to investigate the possibility of expanding our vegan-friendly offering into footwear and accessories," Rachel Smith, Senior Footwear Technologist at M&S, said.
"Over the year we have analyzed our products and gone the extra mile to ensure we offer a great selection that complies with all vegan requirements."
You can shop the full Pure collection here