Make-Up Brand Glossier Under Fire For Mislabelling Mascara As Vegan

The company received complaints after it was revealed the product contains beeswax
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The non-vegan mascara (Photo: Instagram/Glossier)

The non-vegan mascara (Photo: Instagram/Glossier)

Make-up brand Glossier has come under fire for labelling its new mascara vegan - despite the product containing beeswax.

The highly-anticipated Lash Slick, which was launched earlier this week, allegedly took 18 months to formulate.

The product, which was not tested on animals, was listed on Glossier's website as 'vegan'.

Complaints

But shoppers soon noticed a discrepancy between the label and the ingredients list.

The listing includes beeswax, which is derived from honeycomb, and therefore not suitable for vegans. Glossier uses honey, lanolin, and beeswax in a number of its products.

After the issue was highlighted, the company blamed a 'copy mistake' for the error.

An eagle-eyed shopper noticed the discrepancy (Photo: Twitter)

An eagle-eyed shopper noticed the discrepancy (Photo: Twitter)

Refund

After admitting fault for the discrepancy, Glossier promised to make it right.

In a statement to media outlet Racked , a company rep said: "When we realized our copy error yesterday morning, we immediately updated our site and proactively refunded every customer who purchased Lash Slick before the mistake had been updated on our website.

"We do sincerely apologize for any confusion caused by this."