V-Bites vegan Fish steaks are now available in all Greene King Flaming Grill pubs across the UK - almost 150 outlets nationwide.
The steaks - part of V-Bites Making Waves range - are being served as part of a classic fish and chips dish.
A spokesperson for V-Bites - which is owned by athlete, philanthropist and advocate Heather Mills - said the launch is part of an 'exciting transition towards a plant-based revolution', adding: "A total of seven percent of the UK now leads a plant-based, vegan lifestyle. 3.5 million people lead the change in the UK, and VBites are no strangers to being part of this."
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According to the spokesperson, Making Waves has been 'working tirelessly' to reproduce the unique textures, tastes and consistency of fish.
They added: "The contaminants in our oceans are finding their way into the food chain. 80 percent of commercial fish species are now gone and we are at a crucial point where protecting the environment is not only ethical, but necessary for sustainability and the protection of our marine eco-system.
"It has been predicted that by 2048, scientists believe that all wild fish populations will have collapsed, and we will have fish-less oceans by this date, if no change is made."