Copper Branch, which has more than 30 eateries in Canada, will open its first US location will be in the SOHO/Greenwich Village area of Lower Manhattan. It offers dishes like power bowls, soups, sandwiches, burgers, wraps, salads, fresh sides, desserts, and power smoothies.
The company is on schedule to open 80 locations in 2019 and another 150 locations in 2020, with locations across Canada, the U.S., and France.
Vegans, vegetarians, and flexitarians
In a statement sent to Plant Based News, Copper Branch CEO Rio Infantino said he believes the brand attracts a mix of consumers, including vegans, vegetarians, and flexitarians.
He added: "We estimate that the vast majority of our customers simply want to eat real food that tastes great for a change! That is why serving great tasting, chef-inspired power foods is the key to our success. That is especially true in an area filled with top-tier eateries like NYC.
"New York City was a clear choice for our first U.S. location as it provides great visibility for the brand and is one of the world's most recognized active and forward-thinking cities. Like our brand ethos, NYC epitomizes strong roots while simultaneously being dynamic and embracing the future."