The products, which are designed to be eco-friendly, are called 'naked' because they don't have any packaging.
"Going naked is always better, especially when it comes to Valentine’s Day," Lush UK said in a statement sent to Plant Based News.
Naked vegan products
The line includes a number of bath bombs starting at £3.95 each, including a shapely peach flavor that slowly fizzes to release swirls of grapefruit and davana, and a cheeky aubergine number that shoots green and blue foam from both ends.
Some bubble bars will be available from £4.95, such as the multi-colored Unicorn Horn that's said to help users feel contented and cheery, a two-toned candy-like stick called number six and a pair of Open Your Heart golden cones.
For the face, Lush offers Adam's Apple mouthwash tabs to help make sure that smooching stays fresh, and Eve's Cherry lip scrub to 'leave you feeling, and tasting, fruity.' Each of these Valentine's Day products is priced at £6.50.
There's a Big Banana (oo-er) massage bar for £5.95, a skin scrub made from sand, sea salt and sugar for £3.50, Strawberry Whip soap for £6.50 each and two kinds of American Pie body conditioner starting at £10.95.
Rounding out the collection are four shower gels – with or without bottles – starting at £8.95.
And for that special someone, there's a gift box called the Joy of Six for £37.50 that packs seven members of the Lush Valentine's Day collection into one colorfully-wrapped package.
In addition, in the week building up February 14, Lush Oxford Street will launch Lush Flowers, where customers can grab a bouquet of seasonal, local, traceable and responsibly-packaged flowers for their loved ones.
The fresh flower pop-up will run for one week only at the Oxford Street store but the company expects similar experiences to expand to more locations throughout 2019.
All Valentine's Day collection products are listed as limited edition and available now.