London pub, The Blacksmith and the Toffeemaker switched to an entirely vegan menu this week- a change the owners say was in the name of sustainability.
The new menu at the Islington eatery offers plant-based takes on classic pub fare - from Nashville Hot ‘Chicken’ Burger to a Green Mac N ‘Cheese'.
Gluten-free options are also on the menu, and all dishes are available for takeaway and delivery.
Veganizing the menu is not the only thing the pub has done to increase sustainability - its website details a holistic approach to reducing environmental impact.
The pub's menus, napkins, toilet paper, blue roll, takeaway bags, boxes and gloves can all be either recycled or composted.
In addition, drinks are no longer served with plastic straws.
Pub bosses claim: "It's impossible to ignore the impact plastic has on the environment and we no longer want to be part of the problem.
"If you can't live without one we have biodegradable straws available behind the bar for a 10p donation to [environmental charity] Greenpeace."
Social media users are enthusiastic - many saying they will be trying the new menu themselves.
Facebook user Angie Jessop said: "The best thing ive ever seen a restaurant do [sic]."
Instagram commenter ‘lisalovesv’ wrote: "Amazing! Your pub will be rammed now! Vegan places are always packed!
"Will be visiting with vegan friends very soon. Thank you for evolving and making that compassionate change!"
To celebrate the new menu, the pub will be offering two meals for the price of one all month to anyone who brings donations for local food bank, The Trussell Trust.