London Hotel Launches UK’s First Plant Based Room Service To Meet Demand

Customers have been requesting healthy vegan options
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BOL food will be served as room service (Photo: BOL)

BOL food will be served as room service (Photo: BOL)

A London hotel is launching a dedicated plant-based room service - in response to growing customer demand.

The London branch of St Giles Hotels has teamed up with BOL Foods so that guests can order vegan food directly to their room.

Options including Thai Coconut Curry, Sri Lankan Sambar & Smokey Tomato, & Lentil Super Soup will be available on the room service menu.

Demand

The Good Hotel Guide recently found that a lack of vegan food is one of the top customer complaints when travelling.

According to a spokesperson: "St Giles Hotelsbegan investigating how it could better serve its busy guests - and simultaneously its CEO Abigail Tan-Giroud discovered the colourful pots and jars on her lunch and instantly fell in love."

BOL pots, which are available from supermarkets, include dishes like salads, soups, and curries. Many of BOL's options are suitable for vegans.

Paul Brown and Abigail Tan-Giroud

Paul Brown and Abigail Tan-Giroud

'Growing trend'

Abigail Tan-Giroud, CEO of St Giles Hotels, said: "The partnership with BOL is a result of a growing trend in hotel guests looking to keep up their healthy habits when travelling abroad, especially on business.

"We have seen a dramatic increase in visitors requesting gym passes, vegan and vegetarian restaurant recommendations and guides for running and cycling in the city.

"Our partnership is an exciting step towards the future of room service and a reflection of London as the conscious cosmopolitan capital."

Eating plants

Paul Brown, CEO of BOL Foods, added: "Our purpose at BOL is to make it easier and more accessible for people to eat plants, and what’s easier than having them delivered to your hotel room?

"We are delighted to have partnered with the team at St Giles Hotels to offer this opportunity to their guests.

"2018 is going to be a busy year for BOL and we’re excited to kick it off with a bang by partnering with such a forward-thinking hotel brand."

The service will be available from February 12.