London Fashion Week will be fur-free for the first time, according to the British Fashion Council (BFC).
Although the organization has not banned the fabric, none of the participating designers will be using it at the event which starts on September 14.
According to BFC Chief Executive Caroline Rush, the fur-free stance 'highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur'.
In recent times a number of designers including Gucci, Versace, and Belstaff has ditched fur. Yesterday, British Luxury brand Burberry announced it had become the latest major house to adopt a fur-free stance, also dropping angora in the process.
A statement by Creative Director Riccardo Tisci said: "I don't think it is compatible with modern luxury and with the environment in which we live, and Riccardo has a very strong view as well on this. Its part of what Burberry is today."
'Cruelty of fur'
In a statement to Plant Based News about Burberry and fur, Wendy Higgins, Director of International Media at Humane Society International UK, said: "Most British consumers don’t want anything to do with the cruelty of fur and so this is absolutely the right decision by this quintessentially British brand.
"And as fashion week kicks off in New York, Burberry’s compassionate stance couldn’t have come at a better time, sending a strong message to designers like Prada still using fur, who are looking more and more isolated and outdated by the day.
"Countless investigations have revealed appalling welfare issues on fur farms including obesity, deformed feet, diseased eyes and even missing limbs. Burberry is very wise to be ending its association with fur and it joins the ranks of an ever increasing number of top designers like Gucci, Michael Kors, DKNY and Versace, who have also realised that real fur has no future in fashion."