Dubbed as the #MarkItVegan campaign, Animal Aid handed in a petition - which received more than 11,000 signatures - to Lidl's head office in London, calling for the retailer label its own-brand vegan products.
'A host of benefits'
In a statement sent to Plant Based News, Animal Aid Campaign Manager, Tod Bradbury said: "We are absolutely delighted to see that Lidl will be introducing this new logo, which means that all major supermarkets in the UK will have clear and consistent labeling for their own-brand vegan products.
"Lidl has some fantastic vegan offerings, so this will certainly help highlight those.
"Clearly labeling products as 'suitable for vegans' in some way has a host of benefits: firstly, it enables those of us who avoid animal products entirely to easily find which products are vegan. Secondly, it also helps non-vegans realize how many delicious vegan options there truly are to choose from."
Lidl has now joined a plethora of major supermarkets who have committed to vegan labeling - including Waitrose, Sainsbury's, Tesco, Iceland, Morrisons, and Marks and Spencer.
Bradbury added: "When veganism is presented as something that is normal, those who may be a little skeptical are more inclined to give it a try."