Food giant Knorr, well known for its bouillon cubes and dehydrated soups, has launched three new vegan stock pots.
The plant-based products come in the flavors Smoked Chili & Tomato, Paprika & Sundried Tomato, and Kaffir Lime & Ginger.
Retailing at £1 for two stock pots, the new flavors are already available in major UK supermarkets including Tesco and Morrisons.
'Better for the planet'
"#CheatOnMeat and experience how delicious your veggie dishes can be thanks to Knorr Veggie Stocks," the products' description reads.
"With our flavors to help you, why not cook and eat meat-free meals more often? They're better for you and for our planet. And with the planet in mind, all of our Veggie Cook's Essentials stock pots and boxes are widely recyclable, once the lid is removed."
'Exciting new flavors'
According to Convenience Store, Managing Director at Unilever Food Solutions Hazel Detsiny, said: "Cooking from scratch is a huge trend right now, as is the desire to eat less meat.
"People want ideas and help to make sure the new dishes they are creating taste great. Our new vegan stock pots are great for this, they add depth of flavor to vegetarian or vegan dishes and the continued growth in the category clearly reflects this.
"These exciting new flavor variants, which reflect the way people are cooking and eating, provide easy ways to add punch to scratch-cooked meals."