A KFC poster advertising an 'original recipe vegan burger' has been spotted in Lewisham, London, according to Vegan Food UK.
Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.
'Very exciting news'
Liam Day, Co-Founder of Vegan Food UK said to Plant Based News: "It's very exciting news, we hope that the new chicken burger will be good enough to encourage non-vegans to try it."
It has not been confirmed when the vegan burger will launch. However, earlier this year the eatery trialed a plant-based burger named The Imposter for four weeks in selected restaurants.
Popular with vegans?
While many vegans have voiced their excitement at the news, the sandwich is likely to divide opinion within the community.
A recent survey carried out by magazine Vegan Food & Living revealed that 57 percent of respondents 'would never eat at KFC, even if there were more vegan option'.
"You're still putting money into the coffers of company that makes its primary source of money off of the slaughter of a specific animal...this is just a marketing ploy," one social media user said talking about the chain releasing animal-free options.
Plant Based News has contacted KFC for comment