Fast-food giant KFC is to trial plant-based fried chicken at one of its stores in Canada this month.
The eatery has partnered with LightLife to debut its meat-free chicken sandwich and popcorn chicken, which will be available for one day in Mississauga, Ontario on November 27.
"We believe the Colonel's famous finger-lickin' good taste should have no boundaries," said Sam Redman, Chief Marketing Officer, KFC Canada - according to Market Insider.
"So we've created several 'craveable' plant-based options for Canadian's looking for a meat-free meal."
The Plant-Based Fried Chicken sandwich (available in regular or spicy) will be priced at $6.99 or in a meal starting from $8.99, while the Plant-Based Fried Popcorn Chicken bucket will retail at $3.99.
"This is a landmark moment for Lightlife. We're proud to join forces with KFC to bring Canadians a plant-based chicken with incredible taste," said Dan Curtin, President, and CEO of Greenleaf Foods, the owner of Lightlife.
"With pioneering partners like KFC, we can make plant-based foods more broadly available to the growing number of consumers seeking the option on the go."
The plant-based trial will take place at 6055 Creditview Road, Mississauga, Ontario, on November 27