Plant-based cooking duo Henry Firth and Ian Theasby, aka BOSH!, have partnered Kettle Foods to launch vegan 'Sheese & Onion' chips.
The new product - which will hit grocery store Budgens from the early next month, later followed by supermarkets Morrisons and Tesco at the end of January - will feature red Leicester-style 'sheese'.
The 'Sheese & Onion' chips, which use dairy-free cheese from the Bute Island brand, will retail at £1.99 for a 135g bag.
Kettle Food does already sell several flavors that have been described as being 'accidentally vegan'.
These include Sea Salt, Sea Salt & Crushed Black Pepper, Sea Salt & Balsamic Vinegar, Sea Salt & Rosemary, and Paprika & Roasted Onion.
Plant-Based News has contacted BOSH! for comment
*This article was updated on December 14 after a spokesperson from Kettle Foods said the chips will not be produced in a 'completely vegan factory' as states on The Grocer