In collaboration with Shaun Nef - founder of the brand Moon - Kendall has helped create a range of products including a charcoal-activated whitening toothpaste, floss, mouthwash, toothbrushes, and a whitening pen.
The collection, which ranges from $3.99 to $19.99, uses natural ingredients such as tea tree, sea salt, coconut oil, green tea, and cranberry extract. The company states none of its products are tested on animals and are '100 percent vegan'.
MOON has partnered up with charity Operation Smile to 'help deliver on [its] promise to support healthy smiles everywhere'.
Its website reads: "MOON is proud to donate the equivalent of more than 200 life-changing, life-saving surgeries to children living with cleft lip and cleft palate.
"Since 1982, Operation Smile has worked tirelessly to provide access to safe, effective and otherwise impossible surgical operations – accounting for over 300,000 procedures that have transformed the lives of children, their families, and their communities."