Celebrity vegan Kat Von D has launched the first ever 24-Hour Super Brow Long-Wear collection.
The collection includes three formulas; pomade, powder, and pencil. The collection also includes two new brow brushes.
According to a spokesperson for the brand: "Brows are uniquely personal.
"To create her own distinctive bold brow, Kat used Tattoo Liner for years because she couldn't find a product that delivered the high-intensity color and waterproof long-wear she wanted.
"Now, she has pushed the boundaries of innovation to create the ultimate brow collection for herself…and everyone!"
Kat Von D spoke to Plant Based News about her cosmetics line.Subscribe to PBN's YouTube Channel here
The brand claims that the product - which comes in 16 shades - including seven 'neutral brow' tones, seven 'rainbow' colors, as well as two additional - 'white out' and 'bleach' is smudge-proof and sweat proof.
The shades can be combined in order to create more than 100 different colors - which should match all requirements.
Taking to Instagram to give a sneak peak of the collection, Von D called it 'the best bullet-proof long wear eyebrow product of all time'.