INNOVATION: Europe's First Vegan Avocado Chocolate Bar Launches In The UK

Enthusiasts can now indulge?in?avocado?chocolate bars
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Avocado chocolate is now a thing (Photo: Love Cocoa Instagram)

Avocado chocolate is now a thing (Photo: Love Cocoa Instagram)

Europe's first plant-based avocado chocolate bars are now available online for customers across Britain.

The chocolate bar, created by brand Love Cocoa, is made from 70 percent Ecuadorian cocoa and 100 percent natural freeze-dried pulp avocado powder.

According to the luxury chocolate brand, "The avocado has all the same great taste, smell, colour, texture, vitamins, minerals (and oils) of the original fruit."

Chocolate bar

The company is known to experiment with distinct flavors, including Earl Grey Tea and Gin & Tonic.

John Cadbury, founder of the company, and great-great-great-grandson of the original Cadbury, said: "Growing up a Cadbury, I’ve always loved chocolate and experimenting in the kitchen.

"And like the millions on Instagram, I’m also an avocado fan, so I thought why not mix two of the most loved flavours and foods together – and that’s how the avocado chocolate bar was born!"

Love Cocoa also donates 10 percent of its profits to charity.

The vegan treats retail for £4.25; you can buy themhere

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