A plant-based sausage made by Impossible Foods has launched at 30 of America’s top diners* today - with its makers saying this proves that 'Impossible Foods’ plant-based meat satisfies the most discerning comfort-food aficionados and brunchers'.
From today, all restaurants across the U.S can order the Impossible Sausage, which has the same amount of protein, 60 percent more iron, 45 percent fewer calories, 60 percent less total fat, and 50 percent less saturated fat compared to the leading brand of pork sausage.
Outperforming animal analogs
"We launched Impossible Burger in 2016 at America’s best restaurants, when consumers were just starting to get a taste for Impossible products and few realized that plant-based meat could outperform animal analogs in taste, nutrition, and convenience,” said Impossible Foods’ founder and CEO Dr. Patrick O. Brown.
“By the end of 2016, we had expanded to a grand total of four restaurants. By contrast, Impossible Sausage went from zero to 20,000 restaurants in the first half of 2020 alone - a clear bellwether for growth and a warning to incumbent meat producers."
"Plant-based meat has experienced a significant rise in consumer interest on Yelp as we’ve seen a 140 percent increase in review mentions of 'plant-based' over the past two years,” said Yelp trend expert, Tara Lewis.
"In fact, Impossible Burger was one of Yelp’s biggest food trends in 2019, and we don’t see that slowing down anytime soon.
"Consumers are looking to make socially conscious decisions when it comes to dining out and, with our curated list of top diners, they’ll know just the place. We’re thrilled to highlight some of these incredible local spots.”
*The top 30 diners as listed by review site Yelp:
Little Richard's Family Diner — North Pole, Alaska
Little Anthony’s Diner — Tucson, Arizona
Beach Break Cafe — Oceanside, California
Broadway Diner — Middletown, Delaware
Boynton Diner — Boynton Beach, Florida
Daily Eats — Tampa, Florida
Little Duck Diner — Savannah, Georgia
Oxbow Diner — Bliss, Idaho
Gallery Pastry Shop — Indianapolis, Indiana
Drake Diner — Des Moines, Iowa
D. Nalley's — Louisville, Kentucky
Miss Portland Diner — Portland, Maine
The Diner at 11 North Beacon — Watertown, Massachusetts
Al’s Breakfast — Minneapolis, Minnesota
Brent’s Drugs — Jackson, Mississippi
Union Diner — Laconia, New Hampshire
Marlboro Diner — Englishtown, New Jersey
Plaza Cafe Downtown — Santa Fe, New Mexico
Plaza Cafe Southside — Santa Fe, New Mexico
Champs Diner — Brooklyn, New York
The Dive N — Pineville, North Carolina
Canal Street Diner — Bolivar, Ohio
Cafe Lift — Philadelphia, Pennsylvania
Early Bird Diner — Charleston, South Carolina
Inskip Grill — Knoxville, Tennessee
Maple Leaf Diner — Dallas, Texas
Ruth’s Diner — Salt Lake City, Utah
Bob’s Diner — Manchester Center, Vermont
Anchor Allie’s — Virginia Beach, Virginia
Fare Well — Washington D.C.