American restaurant chain, IHOP, aka the International House Of Pancakes, has been urged to offer a plant-based alternative to its iconic pancakes via an online petition.
Created by organizations Vegan Outreach and Compassion Over Killing, the petition, which has received more than 11,200 signatures, claims the eatery is missing out on a 'massive potential customer base'.
'Hungry for plant-based options'
"Pancakes have been around for centuries and are a beloved breakfast staple across the nation," the petition reads.
"Surprisingly, however, one of the country's most well-known pancake giants does not offer a vegan version for the millions of conscious consumers who are hungry for plant-based options. The breakfast giant is missing out on this massive potential customer base!"
The petition also states a vegan pancake could help consumers lower their risk of heart disease by introducing a cholesterol-free dish, as well as help the company to lower its carbon footprint by 'contributing less to unsustainable animal agricultural practices'.
Although the chain doesn't currently offer plant-based pancakes, it does have several products which can be customized to be suitable for a vegan diet, including English Muffin (without butter—top with jam or avocado instead), Hash Browns, Seasoned Fries, Seasonal Mixed Fruit, and a plain Baked Potato.
You can sign the petition here