Breakfast giant IHOP, aka the International House Of Pancakes, says it is 'closely looking into' vegan options.
The announcement follows an online petition urging the chain to offer a plant-based alternative to its iconic pancakes - which has received more than 20,000 signatures.
Created by charities Vegan Outreach and Compassion Over Killing, the petition says the eatery doesn't cater for 'the millions of conscious consumers who are hungry for plant-based options' and 'is missing out on this massive potential customer base'.
'Our campaigns work'
Vegan Outreach wrote on Instagram: "Our campaigns work! Earlier this year we got Panda Express to veganize three of their dishes—next is vegan pancakes at IHOP.
"PROGRESS: Thanks to all of your comments, calls, and petition signatures, IHOP is now closely looking into vegan options!
"IHOP is telling customers: 'Although our vegetarian/vegan options are limited, that is something we are closely looking into'."
Although the chain doesn't currently offer plant-based pancakes, vegan charity PETA states there are several products which can be customized to become suitable for a vegan diet, including English Muffin (without butter—top with jam or avocado instead), Hash Browns, Seasoned Fries, Seasonal Mixed Fruit, and a plain Baked Potato.
You can sign the petition here