Iconic British brand Belstaff has confirmed that it will no fur will appear in its collections or stores from January 2019.
Recently appointed CEO Helen Wright announced the news. According to animal rights charity PETA, the decision follows the release of its London Fashion Week poll - 'which found that 94 percent of brands – including Burberry, which is also currently considering a fur ban – won't be using fur in their autumn/winter 2018 collections'.
PETA also campaigned for Belstaff - which joins a number of high-end designers in dropping the controversial material, including Vivienne Westwood, Paul Smith, and Stella McCartney - to stop using the animal skin.
'Cruel and un-British'
PETA Director of Corporate Projects, Yvonne Taylor, said: "Today's luxury-product consumers want nothing to do with the cruel and un-British fur industry.
"It catches animals in barbaric, bone-crushing steel-jaw traps, where they can languish for days before they eventually die from hunger, thirst, blood loss, or predator attacks or are bludgeoned to death by returning trappers.
"PETA commends Belstaff CEO Helen Wright for doing the right thing for animals and consumers by ushering in a modern, compassionate no-fur policy."
A PETA exposé on fur
According to PETA: "As 'ethical' and 'sustainable' are currently two of the biggest buzzwords in fashion, it's easy to see why designers and retailers are rejecting animal fur at breakneck speed.
"All fur must be treated with a host of chemicals – many of them toxic – to prevent it from decomposing in buyers' wardrobes, and "fur dressing" has been identified as a major polluter.
"In contrast, high-quality faux furs, like those used by Gucci and Shrimps, are produced in closed-loop factories, making them the obvious choice for environmentally conscious fashionistas wanting the look of fur."