food chain Holland & Barrett has announced plans to open a fully-vegan
store in light of the rise of the 'health-conscious consumer' and the growing
giant's plans were exposed in an interview penned by The Telegraph's Ben Woods with
Holland & Barrett CEO Peter Aldis.
to Woods, Aldis emphasized the ‘relentless rise of the health-conscious
consumer’ in a conversation which quickly turned toward veganism.
& Barrett's plans - and its advantage as a health-focused specialty
retailer - Aldis said: "Today there is a trend towards veganism.
working on a vegan-only store.
"It is our
space and we should be in it."
expert also said that the company has made adjustments to existing stores to appease
included removing products containing gelatin, and krill - under pressure from
Greenpeace and after receiving 45,000 emails on the matter - to avoid 'alienating' mindful consumers.
mentioned his steak-loving wife's having transitioned to a vegan lifestyle -
after she was inspired by its rise in popularity among celebrities and on
He said: "She
now has improved energy and a higher level of focus.
"The amount of people that are engaging in that
lifestyle is rising."