According to PETA the brand - which boasts a number of products free from animal ingredients - has been added to its list of companies and brands that don't test on animals and will soon feature the PETA US cruelty-free bunny logo.
The accreditation is likely to prompt debate among cruelty-free consumers, due to parent company Proctor & Gamble's animal experimentation status. In addition, Herbal Essences is sold in China, where tests on animals are required for many products. But according to PETA, 'the brand has worked within Chinese regulations to make sure that will never happen'.
"Herbal Essences' parent company, Procter & Gamble, has partnered with PETA US for many years to end animal testing in the beauty industry around the world, with notable changes made in regions such as China," says PETA.
"The company is also collaborating with PETA US scientists on a variety of efforts to replace the use of animals in deadly toxicity testing. PETA US and Herbal Essences will continue to work together to ban animal testing globally."
Alternative testing methods
"For years, we have been a pioneer in animal testing alternatives," Lisa Jennings, Vice President, Global Herbal Essences, said in a statement sent to Plant Based News.
"[PETA US'] cruelty-free credential and logo provide consumers with the assurance they are looking for as they choose their shampoos and conditioners. We're proud to have passed [PETA US'] stringent verification process to join their trusted list of cruelty-free brands."
'Ending animal testing'
"Procter & Gamble has shown a commitment to ending the use of animals in tests wherever and whenever possible and has worked for years to develop and promote non-animal methods," added PETA US Senior Vice President Kathy Guillermo.
"PETA US is pleased to collaborate with the company's scientists to spare animals suffering in deadly tests, and we're delighted to welcome Herbal Essences to our cruelty-free list.
"Procter & Gamble's work with the PETA International Science Consortium includes co-authoring a paper describing non-animal approaches to assess respiratory toxicity and participating in a consortium that works with the US Food & Drug Administration to gain regulatory acceptance for non-animal tests."