A plant-based burger described as 'breakthrough' has hit shelves at Costco stores across the States.
The patties - called 'Organic Plant-Based Raw Burgers' were created by Don Lee Farms - a family food company based in California.
According to the producers: "The burger 'bleeds' organic beet juice and sizzles on the grill from organic vegetable-based fats just like beef.
"The breakthrough raw burger, made with beans and seeds, is certified organic, vegan, non-GMO and gluten-free. The burger is free from artificial ingredients or preservatives."
Donald Goodman, President Don Lee Farms, said: "We have been a supplier of plant-based proteins for many years, and as the leading manufacturer of organic veggie burgers in the country, we are excited to introduce another plant-based burger.
"Our customers are looking for an alternative to a raw beef burger and we responded with a healthier approach - making a burger with organic plants.
"We challenge everyone to look at the ingredients found in other plant-based raw burgers currently being sold, you would be surprised."
Speaking about the burger, which is made from seeds, beans and beet juice Danny Goodman, Product Development Don Lee Farms, added: "It's a burger made with plants, not with science.
"As people choose to consume less meat, they expect a burger alternative to be made with simple, wholesome and recognizable ingredients.
"This is the burger for them. This product is another example of what our team develops by focusing on each ingredient’s purpose.
"Because we crafted this burger from organic and responsible sources, it’s truly the only sustainable replacement for a raw beef burger."