Food giant Häagen-Dazs is releasing a vegan ice cream infused with alcohol, following the skyrocketing demand for dairy alternatives.
The company's new 'spirits' collection comes to stores in April and will be available in Häagen-Dazs scoop shops from next month.
'Extraordinary ways to indulge'
Häagen-Dazs brand manager, Rachel Jaiven, said: "The Spirits Collection was expertly crafted to offer new, extraordinary ways to indulge. Each flavor is perfect to pair with your favorite cocktail, elevate a boozy float, or simply enjoy on its own."
The vegan option is described as a 'rich black cherry jam and sweet almond toffee pieces are folded into our non-dairy dessert that’s infused with a nutty Amaretto.'
Häagen-Dazs first brought out a vegan ice-cream back in 2017, with four different flavors: Peanut Butter Chocolate Fudge, Coconut Caramel, Chocolate Salted Fudge Truffle, and Mocha Chocolate Cookie.
A Billion Dollar Industry
According to a report from Future Market Insights, the global plant-based ice cream industry will be worth a staggering $2.45 billion dollars by the end of 2027.
The report states: "The global plant-based ice creams market is likely to experience rising growth opportunities due to an increasing lactose intolerant population and rising adoption of veganism.