Online network Hubba - which connects brands, buyers, distributors, and influencers - has announced its partnership with animal charity PETA and its Beauty Without Bunnies Program.
Together the organizations hope to help retailers find products which will meet the growing demand for cruelty-free beauty by promoting businesses that meet PETA's humane standards.
Ben Zifkin, Hubba CEO and Founder, said: "As customers demand more from the brands they trust to put on their skin, ethical beauty is no longer an industry niche but an industry norm.
"We've seen a surge in buyers turning to Hubba not only to discover new products, but specifically to uncover upcoming trends in order to anticipate the demands of their customers, especially in the personal care and beauty space."
According to a spokesperson, buyer searches for 'cruelty-free, 'plant-based', and 'vegan' beauty products on the Hubba platform increased by 40 percent in 2017 and 'are expected to continue to grow into 2018 as retailers race to attract and retain customers'.
The spokesperson added: "The partnership with PETA will not only improve the database of Brand and product information, but also better Hubba’s results and matchmaking connections between Brands and Buyers.
"Currently, Hubba has nearly 2,000 cruelty-free products from more than 100 Beauty Without Bunnies certified Brands."
Amanda Nordstrom, Company Liaison for PETA’s Beauty Without Bunnies Program, said: "In the U.S. alone, Google-searches for vegan skincare have grown by 83 per cent year after year, and a recent poll to our subscribers showed that 96 per cent of respondents are more likely to purchase products that display a cruelty-free logo on its label than a product that isn’t clearly labeled.
"Beauty Without Bunnies works to make the quest for cruelty-free products easy and working with Hubba makes it easier for Retailers to find the PETA certified brands they seek."