Greggs vegan sausage roll has more protein than its meat version, according to the company's nutritional information.
The quantity of protein needed is often overestimated by many, with sources of the macronutrient not properly understood by lots of people - leading to the inevitable 'where do you get your protein from' question.
This data from Greggs shows that vegan food can and does contain protein.
Greggs vegan sausage roll
So how does the rest of the nutritional information match up? The vegan sausage roll - which is 2g lighter - has slightly fewer calories than the pork version - 311 per roll compared to 327.
The fat content is slightly lower, at 19g versus 22g, and saturated fat at 13g in the sausage roll against the vegan sausage roll's 9.3g. The carbohydrate count of the vegan roll is also slightly lower - at 21g against the meat version's 24g. The vegan option has more sugar, clocking in at 0.8g versus 0g for the meat.
The vegan sausage roll - which was launched in 950 Greggs stores across the UK yesterday - has gained huge amounts of attention on social media, particularly Twitter, where views have been mixed.
Some meat eaters threatened to ditch the chain altogether following the launch, with one Tweet saying: "F*ck the vegan sausage roll #BoycottGreggs."
Other omnivores were more supportive. "As a meat eater I've just had one and it was lovely," one tweeted. "And nice to know it's lips and a*se free."