High street bakery Greggs has hinted it will expand its plant-based offerings next month.
The chain, which saw profits soar following the highly publicized release of its vegan sausage roll earlier this year, revealed it was working on plant-based versions of all its bestselling products back in August.
'Believe the hype'
Today, the eatery posted a video on Instagram and Twitter, in the style of a streetwear launch, captioned 'this isn't flake news'.
"Believe the hype… Greggs X Vegan…Dropping January 2020," the video reads.
"We have it on good authority that certain Gregg's Stores in the UK are already preparing for the launch of the Vegan Steak Bake," the organization said on Instagram.
"If you'd asked me three weeks ago which roll I preferred I would have said the original sausage roll, but I'm now attempting to live on a vegan diet," Whiteside said while accepting the North East Business Executive of the Year award at a ceremony organized by local media publisher The Journal, held in Newcastle.
"I was encouraged to watch a film on Netflix called The Gamechangers – I watched it and thought this is interesting. Obviously, there are arguments based on animal welfare and the environment, but this was all about the health benefits, and I thought I should give it a go.
"Avoiding meat is easy. The problem is avoiding dairy, avoiding milk and cheese is almost impossible. It would be okay if I had time to cook, but I don't, so I have to have things that are quick and easy."