The Chief Executive of sandwich and pastry chain Greggs has pledged to add more vegan options to the menu.
While customers are unlikely to see a vegan version of the brand's famous sausage roll - despite a PETA campaign to get one in store - plant-based sandwiches will be hitting the shelves later this year, according to Chief Executive Roger Whiteside.
Whiteside added: "We're aware people would like those types of options in some of our savoury categories and things, but they're more difficult to achieve, frankly, because what we're looking to do is to find things that have broad appeal because they taste great."
"In the year ahead, we will continue to focus on delivering the outstanding value and taste that Greggs is famous for."
The news is unlikely to appease all campaigners who are keen for the chain to include plant-based pastry options.
PETA Director of Vegan Corporate Projects, Dawn Carr, said: "More people than ever are clamouring for healthy vegan options from their favourite on-the-go eateries.
"PETA is calling on Greggs to heed this growing demand, add a vegan sausage roll to the menu, and watch the cruelty-free treats fly off the shelves."