Pizza Giant Goodfellas Launches Frozen Vegan Pizza To Meet Demand

The product is considered the first mainstream offering of its kind
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The pizza is Vegan Society-approved (Photo: Goodfellas)

The pizza is Vegan Society-approved (Photo: Goodfellas)

Pizza giant Goodfellas has launched the first ever UK mainstream vegan frozen pizza - which will be in supermarkets across the UK from March.

The pizza - which is approved by The Vegan Society - is topped with falafel, red peppers, spinach, white onion, spicy harissa sauce, and hummus drizzle.

Alex Brown, Brand Manager at Goodfella’s, said the company is excited to be launching the first mainstream vegan frozen pizza. 

The pizza has a number of toppings (Photo: Goodfellas)

The pizza has a number of toppings (Photo: Goodfellas)

Demand

He added: "We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious.

“We think this new pizza will appeal to all pizza-lovers. 

"We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner."

The pizza will retail for £2.50.